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PlantsOrigins ApS
PlantsOrigins ApS
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PlantsOrigins is pioneering Europe’s first bio-based, CO₂-neutral incontinence products, offering an eco-friendly, hypoallergenic alternative to conventional plastic brands.
With a market size expected to reach $5.8 billion in Europe by 2028, PlantsOrigins addresses a critical need, as Scandinavia alone uses over 2.2 billion plastic-based adult diapers annually—three times the volume of baby diapers.
Our innovative products prioritize comfort, sustainability, and transparency, ensuring a reduced environmental impact and a superior experience for users. With strategic partnerships, Amazon presence.
PlantsOrigins is set to redefine incontinence care for a greener future, supported by strong market demand and robust growth opportunities."
This funding will support production expansion, increased market presence, and product development.
Market Size:
The European adult diaper market reached USD 3.9 billion in 2022 and is projected to grow to USD 5.8 billion by 2028, with a compound annual growth rate (CAGR) of 7.1% from 2023 to 2028.
Approximately 2.2 billion plastic-based adult diapers are used annually in Scandinavia (Denmark, Norway, and Sweden), three times the volume of baby diapers in the region.
Notable Traction:
Market Entry and Partnerships: Starting in January 2025, PlantsOrigins (PO) products will be available in the Ugle Pharmacy chain in central Copenhagen. PO products are also available online through the Ugle Pharmacy webshop.
Amazon Presence: PlantsOrigins has secured brand ownership on Amazon, with products listed through Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM), maintaining an average product rating of 4.9 out of 5 stars.
European VAT Registration: VAT numbers have been obtained in Germany, the United Kingdom, and Sweden.
Web Presence: PlantsOrigins.com serves as a landing page linked to the Danish domain, with prepared setups for national webshops in additional countries (DE, UK, SE, etc.).
Public Sector Engagement:
The Danish government allocates approximately 10 billion DKK per year for incontinence care, with around 250 million DKK designated for adult diaper purchases. PlantsOrigins has actively collaborated with Danish councils to inform citizens of their rights under Serviceloven § 112, allowing product choice beyond those selected in council tenders.
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PlantsOrigins ApS
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